Content Delivery
Apconet’s platform is a proven and scalable solution for the delivery of digital content via Internet or mobile channels. The platform can distribute services, applications and static, dynamic, or streaming content to end user devices, applications or other platforms.
Challenges
As demand for data services increases both service providers and enterprises need to deliver an increasing number of complex services and content to an increasing number of complex devices. And they must be able to use multiple channels (Internet applications, portals and enterprise publishing frameworks) to do so.
Users do not want to be concerned with the technical aspects of configuration in order to receive the content in the correct form. Yet, to be successful the content must be easy to use, and delivered in a consistent reliable manner regardless of the channel or device that is used.
As a result, the services, content and their business logic must support various copyright/licensing, DRM and billing/pricing rules. In addition they must be adapted to suit the channels, platforms and devices so that the content appropriate to the user's preferences, channel and device can be selected and delivered.
Features
Apconet’s platform is a complete solution for reliable digital content presentation, delivery, and billing appropriate to the device and channel. It interfaces with partners such as mobile operators, content providers, service providers and billing providers to aggregate, manage and deliver content to the end users across multiple channels including mobile networks, Internet, VOIP services, IPTV, and print.
As an example it can be used by mobile operators to integrate content from many external content providers or content aggregators. In addition, it can be used to bridge mobile billing services to partners and content providers so that the content can be charged.
It can be integrated with Apconet’s proprietary content portfolio in order to offer a complete solution to our partners.
Presentation Engine
The presentation engine applies the required presentation format to the content. Rules and UI filters can present the content for a number of channels with different user experience to match the best practices and state of the art presentation technologies.
For Web channels it is possible to create high volume content presentations or complex catalogs with customized browsing hierarchies. For WAP the presentation engine produces both of plain and structured content catalogs optimized for different kind of devices.
The content can be presented to the end user directly over mobile or Internet channels or is provided to external publishing and presentation systems.
Delivery Engine
Delivery engine is designed to bring the content from content management systems and content providers to the end users.
Content is typically delivered via Internet or mobile services; all major technologies as WAP, WAP Push, MMS, streaming, XML, RSS, ATOM and other Internet delivery methods are supported.
Our system includes mobile billing platform which allows embedding of billing services direct into the delivery chain.
The delivery engine is tightly integrated with included device management system. This enables the most appropriate content and data format to be selected for delivery to the target device.
DRM
Integration with our system enables the most appropriate DRM method to be used for the delivery. The delivery engine is then capable to fulfill complex delivery scenarios applying appropriated DRM policies and transfer encodings.
It supports all DRM standards used today, as well as proprietary DRM standards.
Business Logic Framework
Business logic framework keeps track of all business transactions. As soon as the end user makes the first step to get desired content - a new business transaction is created and since this point any event related to the delivery is monitored and paired with the master transaction record.
This enables control of the complete data-flow. Collected data can be presented through the reporting & administration framework to be used by a customer care, marketing, mobile operators and content vendors.
The business logic framework defines maintains and implements all logic related to business transactions processed by our system.
Pricing Rules
Allows the definition of flexible pricing policies for content delivery such as bundling, buy one get one free, time based pricing for streaming content as well as different pricing levels for the same item.
Marketing Channels
Allows the definition of sales and marketing channels to define over which channel the content is offered or presented to the end customer.
Additional integration
Apconet’s platform is flexible enough to integrate and deliver external content or even redirect business transaction processing to external platforms. This allows defining content product and delivery channels regardless on the structure of physical content owners and providers.
