marketing products

Apconet Holding enhance its competitive positioning inside the market of marketing services through the value added services for mobile advertising.
Apconet Holding marketing services strategy is to become one of the global leaders in the digital marketing industry.
The real strength of the marketing services division revolves around leveraging on Apconet Holding assets that are needed to run the business while at the same time having the flexibility to position itself as the "leading player in the digital and mobile marketing". Provision and distribution of the Company's products and services are managed via Apconet's technical platform.

The union of Apconet’s content catalogue with Apconet’s tech know-how and proprietary platform gives us the opportunity to create innovative and exclusive products.

Most mobile advertising strategies now rely on text messages. Most people think mobile screens are too small for watching TV or playing games, although newer models, boast bigger and brighter screens.

That is not the only problem. While consumers are used to ads on television and radio, they consider their mobiles a more personal device. A flood of advertising might offend the audience, and thus undermine its own value. Tolerance of advertising also differs from one market to another.

Another hitch is that privacy laws may prevent direct unsolicited advertising to mobile devices.

Thanks to Apconet’s content and tech platform the final user can decide to watch ad messages because they are inserted into a sponsored product they get for free.

This is an exclusive privilege that Apconet uses to propose its own form of mobile advertising to advertisers.

Advertising on mobile phones is a tiny business. But marketing wizards are beginning to talk about it with the sort of hyperbole they normally reserve for products they are paid to sell.

At the moment, most mobile advertising takes the form of text messages. But telecoms firms are also beginning to deliver ads to handsets alongside video clips, web pages, and music and game downloads, through mobiles that are nifty enough to permit such things.

The 2.5 billion mobile phones around the world are potentially a huge audience. The number of mobile phones in use is also growing more and more, especially in poorer countries. Better yet, most people carry their mobile with them everywhere.

As technology develops, mobility and web are continuing to merge and systems can combine text and mobile website technology. For instance, it is possible to send a text message with a link for instant access to a website.

Apconet Holding adheres to the Mobile Marketing Association’s Mobile Advertising Guidelines. To download it click here (677.5KB).